Oh Sweet years

So you make a product, offer a service, sell some sort of goods, etc. There are certain aspects of your business that pretty much are the way they always have been. Conventions that are tried and true, established practices that others found were the best way to do things. Most people follow these patterns in business. The way you seperate yourself from others is to execute, communicate, deliver etc. at a higher level than your competitors. To make yourself known you advertise. Making something sound new and exciting is the key to advertising. 'Ooh that's shinier.' ' Oh my that's new!' Just like mating birds in the wild you throw your tail feathers up and try to court yourself some buyers. It's really interesting when you attempt to seperate yourself from others by telling people you're doing things completely differently when your not.
I remember all those years in college (there were many of them trust me). Sitting around drinking beers smoking a little weed. There was always the ubiquitious self anointed idealist telling us how it was all going to be different with them. "I'm going to guatamala and get these sweet bracelets and I'm gonna bring 'em back and sell 'em" "then I'm going to asia, I don't know man, I just wanna travel. I'm not going to be like my folks". Ten years later, their driving a lexus suv with a sierra club bumper sticker, still going to wide spread panic shows, expressing how different they really are by the Bob Marley poster hanging in their cubicle. As they grow a little older their politics start to become more centric (there is a scientific ratio that corralates the amount of money you make to your political voting trends). Eventually their sitting around the club sipping scotch regailing everyone with the stories of their wild youth. Bitter because they weren't more free, bitter that they were never as free as they thought they were. Attached to a lifestyle.