'By the way, if anyone here is in advertising or marketing, kill yourself. Thank you, thank you. Just a little thought. I'm just trying to plant seeds. Maybe one day they'll take root. I don't know. You try. You do what you can. Kill yourselves. Seriously though, if you are, do. No really, there's no rationalization for what you do, and you are Satan's little helpers, OK? Kill yourselves, seriously. You're the ruiner of all things good. Seriously, no, this is not a joke. "There's gonna be a joke coming..." There's no fucking joke coming, you are Satan's spawn, filling the world with bile and garbage, you are fucked and you are fucking us, kill yourselves, it's the only way to save your fucking soul. Kill yourself, kill yourself, kill yourself now. Now, back to the show.
"You know what Bill's doing now, he's going for the righteous indignation dollar, that's a big dollar, a lot of people are feeling that indignation, we've done research, huge market. He's doing a good thing." Godammit, I'm not doing that, you scumbags, quit putting a godamn dollar sign on every fucking thing on this planet!'
-Bill Hicks
It may be a harsh sentiment, but I think Bill was on the right track. I'm not some ignorant idealist believing in a billboard free utopia; however, It seems there is some great disconnect between what 'advertising' means and what has become its' intent, and how we perceive it. We connect commercial success with quality and visibility with determination. Eventually we make a subconscious connection between visibility and quality, and brand loyalty is born. Of course it all equals money. In order to be a commercial success one must make money. If you got more money you got more success. If you start with more money than the next guy after you advertise everyone believes you are better than the next guy.
Advertise v. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales.
Advertising is therefore intended to inform the market. Yet we now accept and perceive advertising as a means of persuasion. Open ended phrases, NEW, IMPROVED, ULTRA, ORGASM GAURANTEED, are initially recognized by most consumers as just that, phrases with no direct qualification. Yet they've become so ubiquitous that we accept them and eventually start to believe them. Marketing has gone past the point of information to that of mass cajolery and often time dull thudding brainwashing. The jumper cables have been biting into our nuts for so long now that we don’t even resist anymore. ‘Goddamn that third blade was even better than two! Hand me another tissue, I think I cut an artery” "What!? MORE FROSTING!!!!! More, more, more, give daddy his morning fix!" We believe the banners and billboards and accept only those that have the power to advertise. Of course this is the typical tirade of the paranoid. Oh, and I’m poor as well, so maybe its bitterness. Probably bitterness. Dammit though, isn’t there room for integrity? Isn’t there room for clarity and critical choice? Is the sum of our being simply kneeling before the altar of commerce and slitting our own wrists enjoying the euphoric sensation as our green slips onto the reliquary? Is it some burnt offering to appease the plastic boxed gods we see every night on the TV? 'They promised. I saw the titties! they promised! I'm drinking the beer . Where's the titties!?"
So here's the link (SF Examiner) to something I found particularly repulsive. Especially since it involves my chosen industry.
If you really think advertising is generally harmless, or even beneficial, then I suggest looking at this page concerning soft drink companies and advertising (these companies are in no danger of not turning a profit mind you) and shoving your head further into you own asshole.
Here's another link (Tom Waits). I was in an argument. My proponent advocated blind consumption. If you like the music buy the music, no matter how ridiculous, obscene, arrogant, offensive etc. the musician/group is. Hard to disagree with. I also find that most of what I consume, musically at least , reflects a certain level of integrity. (a brief disclaimer. Dammit. I'm not not goint to listen to Miles, Mingus, Parker, Coltrane, McClean, etc. just cuz they pimped and/or slammed smack. They were fucking geniuses. They created entirely new sub genres of music and are therefore exempt. I guess what I'm saying is this; the level of your genius is directly proportional to the bad shit you may do that I'll forgive you for. Jacko excluded, crazy is just crazy.)
I by no means am saying commercial success=selling out. I am saying that advertising budget does not necessarilly equal quality, integrity, viability or (most importantly) truth.
Tachistoscope
"You can tell the ideals of a nation by its advertisements." Norman Douglas